General Formulations x Finley Forever Foundation

We were approached by General Formulations, a global manufacturer of pressure-sensitive print media, to produce 2 videos. The first video was a cross-promotional piece between them, Image 360 - Mokena and the Finley Forever Foundation (FFF). The FFF is a charitable organization created to empower children with cancer to dream, believe, and thrive.

General Formulations donated all of the vinyl material to wrap a fire engine, while Image 360 - Mokena donated their time and expertise to design and install the graphics. The FFF plan to use the fire engine to help raise money for their foundation and its cause.

We were tasked with documenting the whole process, from concept to final edit. We conducted interviews with a representative from each organization, we shot footage of the fire engine's install, shot a time-lapse of the whole process, and even included the big reveal - capturing the founders and their family's reaction to the finished fire engine. It was a special moment!