General Formulations x Finley Forever Foundation

Case Study: General Formulations x Finley Forever Foundation

Overview:
General Formulations, a global manufacturer of pressure-sensitive print media, partnered with Image 360 - Mokena and the Finley Forever Foundation (FFF), a nonprofit empowering children with cancer, to create a special fire engine wrap for fundraising and awareness.

Objective:
Produce a video series that documents the collaborative project, highlights each organization’s contribution, and captures the emotional impact of the finished fire engine.

Approach:
We interviewed representatives from all three organizations to bring their perspectives and stories to life, filmed the entire fire engine installation—including a striking time-lapse—and produced two videos that captured the project from concept to completion. The highlight was the big reveal, capturing the heartfelt reactions of the FFF founders and their families.

Results:
The videos successfully documented the project’s story, showcased the partnership between the organizations, and captured the emotional impact of the reveal. These assets help promote FFF’s mission, highlight community collaboration, and support future fundraising efforts.